I am always astounded whenever I return to the US at the simple huge variety of products here. It’s sort of insane. Here is a quick photo from a shopping trip this morning- just a few types of pasta sauces. For almost any standard product here, you get a quarter of an aisle selection of options. Beer, breakfast cereal, orange juice, eggs.
So one of the challenges is simply to make a selection. I have to admit, I like to cruise through grocery stores in any country I visit: a telling peek into the culture of the country. Why is it that the US is so different than other countries on this? Even in London, I haven’t seen this kind of selection. Does it mean Americans feel a need for more choice? And Germans? Happy enough with the usual brands and products, no need to ask for more? 🙂